Custom signs · Lake Tahoe
Storefront, blade and interior signs from the same local team that gets businesses found on Google. Your sign and your Google listing should tell customers the same story — we make sure they do.
A business with a bad sign is a sign of bad business.
Recent work
From engraved panels cut in our shop to cork maps, chalkboards and exterior signs sized for the parking lot.
A laser-engraved hardwood header over the kitchen pass-through, with script and block lettering and a checkerboard band. It’s cut into the wood, not printed on it — so it reads as part of the room.
See the build →
A hanging blade sign for a covered walkway. Painted acrylic letters sit raised off a white face in a black frame, so the gold script casts a real shadow and reads from both directions. Built in our shop, hung on site.
See the build →
An exterior panel over the entry breezeway. Gold lettering on a dark background, sized to read from the parking lot — not just from the door.
Entry sign for the Incline Crest II community, built in our shop. Laser-cut acrylic letters and laser-cut pine trees on a marine plywood panel, finished in exterior paint and set on 4x4 wood posts.
Not every piece hangs over a door. This live-edge slab was engraved on our laser with TAHOE down the grain, framed by a sun and lake waves. The customer wanted a coat rack, so we added bent railroad spikes as hooks.
Built by hand: Lake Tahoe cut out of barn wood and filled with chalkboard, hand-lettered in chalk, with hooks along the bottom for keys.
Built by hand for Landmark Public House in Dorchester, Boston: wine corks on recycled barn wood from California, lit from behind with LEDs.
See the build →
Built by hand the same way for Landmark Public House’s walk-up ice cream window: recycled barn wood, white lettering and a cone standing in for the “I.”
Built by hand for Newfound Lake Inn in Bridgewater, New Hampshire: the lake pieced together from wine corks on dark-stained wood, with blue LEDs glowing behind it and the inn’s name in white.
What we build
Laser-cut and engraved work comes out of our Incline Village shop, and so do wood monument signs. Lit signs, metal and large-format graphics are made by commercial sign partners. Either way, you deal with us.
Interior or exterior, cut and engraved in our shop.
Our shopAcrylic, PVC or sign foam, painted to match your brand.
Our shopFor walkways, storefronts and interiors.
Our shopWeather-rated panels and metal fabrication.
Shop + partnersLit cabinets, plus halo-lit and face-lit letters.
Partner-builtFreestanding signs for the street or the parking lot.
Shop + partnersInterior directional signs, menu boards and ADA signage.
Large-format graphics for glass, walls and vehicles.
Partner-builtFeatured build
A hanging blade sign for a covered walkway. Laser-cut, painted acrylic letters on sign foam sit raised off a white face in a black frame, so the gold script throws a real shadow and reads from both directions. Built in our Incline Village shop, hung on site.
Featured build
Script and block lettering with a checkerboard band, engraved on our laser instead of printed. The mark is cut into the wood, so it reads as part of the room instead of something hung on it.
Featured build
Built by hand for Landmark Public House in Dorchester, Boston. A map of Massachusetts pieced together from wine corks, set on recycled barn wood from California, with LEDs behind the map so the outline glows. The bar’s PLH logo and an arrow pointing to its 02124 zip code finish it off.
Why a marketing team makes signs
We’re a local search agency first. Google ties your Business Profile to the real world — and the sign on your building is a big part of that.
Google’s guidelines say businesses that show their address on Google should keep permanent, fixed signage with their business name at that address.
Google Business Profile guidelinesGoogle wants your Business Profile name to match the name you use on your storefront, website and stationery. We check that your sign and your listing say the same thing before anything gets built.
Google Business Profile guidelinesWhen Google asks for video verification, it wants to see your business name on a permanent fixture — like a signboard, wall or window.
Google video verificationGoogle says exterior photos help customers recognize your business when they visit.
Google Business Profile photosPair your sign with our Google My Business Total Local Domination Package — Business Profile optimization, reviews, photos and local rankings, handled by the same team behind your sign.
How it works
A photo of the wall, storefront or room, plus a rough size. That’s usually enough to start.
Materials, how it’s built, and an honest number — including whether a cheaper approach would work just as well.
You see the artwork before anything is cut. Spelling, spacing and proportions get settled on paper.
In our shop or through our sign partners, depending on the sign.
We oversee every install. Outside our area, or have your own installer? We’ll ship it.
Pricing
Every sign is quoted to the job, and quotes are free. These are the things that move the price.
FAQ
Don’t see yours? Ask in the quote form below.
Yes. We’re based in Incline Village, Nevada, and our sign work is around the lake — restaurants, retail storefronts and studios.
Most of them. Engraved wood and dimensional letters come off the laser in our own shop, and we build wood monument signs there too. Lit cabinets, channel letters, metal fabrication and large-format graphics are made by commercial sign partners. You deal with us either way.
Often, yes. Signs in the Lake Tahoe Basin have to meet TRPA’s sign standards (Chapter 38 of the TRPA Code of Ordinances) and any local plan — and where the two differ, the stricter rule applies. Some sign work is exempt from TRPA review.
In Washoe County (which includes Incline Village and Crystal Bay) and Douglas County, sign work that isn’t exempt is submitted to TRPA. In South Lake Tahoe, Placer County and El Dorado County, some sign work can go through the local building department instead. Landlords often have their own sign rules, too.
Send us your address up front — it’s cheaper to design around the rules than to redo a sign. Source: TRPA Sign Information Packet.
Both. We oversee every installation around the lake. If you’re outside our install area or have your own installer, we’ll ship the sign to you.
A vector file — AI, EPS, SVG or PDF — is best, because it scales cleanly to any size. A JPG or PNG can work. If all you have is a photo of your current sign, we can redraw it.
It depends on the sign, the materials and whether a permit is needed. You’ll get a timeline with your quote.
Yes. Send a photo of what’s already up, or your brand colors and fonts, and we’ll build to match.
Because your sign is part of how customers find you. Google expects businesses that show their address to keep permanent signage there, and wants your listing name to match your storefront. We handle both sides, so what people see on the street matches what they see on Google.
Free quote
A photo of the space and a rough size is plenty to start. You’ll get a direction, an honest price — and a straight answer if something cheaper would do the job.